A lot of big companies are making a partnership with the people of countries where they derive their goods from. An example of this is fair trade organic where ingredients sourced from developing countries are bridged through native settlers there. This in turn helps create job opportunities there. Since many people around the world are supporting foreign goods instead of their own, this has sort of become a problem economic in nature. This has helped spur a movement that will in turn give back to the native people in terms of livelihood and other sources of income.

There are products that are solely unique to a country. Some would have variations of the same product, like mangoes for example, but they would vary in taste and quality depending on the country it came from. Some countries would have mangoes that taste so good; others would taste very differently. This is also true for fair trade products some resources that we have may not be that superior to other countries. The result of this is import.

Importation of goods affects local suppliers. Organic fair trade coffee may not compare to the quality that commercialized coffee offers, but it would still have this taste that is very distinct and would have its own consumers who still continue to appreciate the unique taste of this coffee. It can be quite cultural at some point. Going back to vegemite, it is something that a lot of Australians are known to enjoy and is unique to them. Some people cannot even start a day without having one.

What this aims to do is to maintain business for local suppliers. Often, a lot of foreign companies would get their resources from their suppliers; most of them are often foreign. This teaches suppliers about the value of quality. This helps them produce better products that can rival the resources that is imported. Producing good quality products locally and using their products would be of lesser cost compared to getting resources from other countries and relying on import.

The quality of production has been improved. Loans were granted to be able to produce more and come up with better quality with the help of better equipment. Fair trade nuts, coffee, spice, and even special recipe vegemite are produced in better quality. This aids in keeping the culture. This also helps in promoting the use of local products instead of relying on export to provide us with quality we are also capable of producing. It is even a chance for us to export products of our own. This helps ensure that both parties from the partnership with neither being at a disadvantage.

Organic fair trade coffee products are often neglected due to the availability of commercial product that are of better value. This is the reason much support is given to suppliers of fair trade products and resources in order to produce with fair trade products to rival those that are commercially produced.

There are millions of people around the world that drink coffee everyday. The rising popularity of coffee shops like Starbucks have increased the demand for coffee as it became one of the social drinks today aside from wine and liquor. But despite the rising demand for coffee, the farm prices of raw coffee beans remain the same, if not plummeting in downward trend. This resulted to a lot of small coffee farmers unable to cope up with the rising cost of production while harvest amount is low, forcing them into poverty. To protect these coffee farmers from poverty, fair trade coffee was imposed.

The trade protects farmers from the declining farm-prices of coffee by regulating the prices to ensure farmers are not at the losing end. This effectively prevents farmers from selling their harvests at prices that are too low for them cope with their production expenses by setting the standard selling price that ensures farmers will have sufficient margin that allows significant gains for them to live a normal and comfortable lifestyle.

Under this trade, importers must first fair trade certified for them to start doing coffee transactions with a particular country. The certification is only given after passing the strict international standards that also comes with the agreement to buy coffee beans at the prices no less than the minimum amount set by the fair trade regulating body. Aside from that, organic farming of coffee is also encouraged among many farmers because of the numerous benefits obtained from this method of agricultural production. That is why, there is also an organic fair trade coffee imposed for coffee beans produced via organic means.

These livelihood programs were expertly designed to further enhance their way of living and improve their efficiency to produce good quality coffee beans. Examples of the programs implemented in the past are technical programs to assist them in using more advanced agricultural technology that allows them to improve their production per land area, as well as improve the quality of harvests. Aside from that, there are also several programs that assist farmers to change their faming methods into organic farming.

The significant upsurge in demand for coffee all around the world while the farm prices of raw coffee continue to fall only makes the middlemen, which are the retailers and manufacturing companies, much richer with bigger profits while farmers are forced to poverty. This will only cause more farmers to stop producing coffee to minimize their losses. Unless something is done such as the fair trade coffee to avoid such scenario, prices of coffee sold at retail stores and coffee shops will eventually increase amidst the declining supply of coffee beans.

Start shopping for the right organic fair trade coffee of your choice at very affordable prices at one of the trusted online coffee stores that sell various products including different varieties of coffer with fair trade coffee certification.

Top 5 Blends of Coffee to Drink at the Office

With all the brands and blends of coffee available, ordering coffee for the office can be a real challenge. Should you buy one blend to satisfy everyone? Should you order one or two flavored coffees to please those that like flavored coffee drinks? Maybe you should order at least one special blend for the gourmet coffee drinkers, and what about Fair Trade coffees? Should you make an effort to buy those products that are Fair Trade certified, organic, and shade-grown such as Kenyan, Ethiopian, Colombian or Mexican? The choices are enough to make all but the most dedicated coffee drinkers throw up their hands in despair.

It can also help to know which coffee blends are the most popular with office coffee drinkers. If you’re trying to decide which coffees you should stock in your office pantry to please co-workers, employees, clients and customers, these are the top five coffee blends enjoyed in offices around the country. When you are ordering coffee for your company, you can’t go wrong if your order contains coffee blends that fall into these five categories.

Medium Roast South/Central American Coffee Blend

South American coffees are particularly suited to the American palate. The flavor is brighter than most African or Pacific Rim/Indonesian coffees, and has a definite “snap” that we associate with coffee flavors. Brazilian, Mexican and Colombian coffees are at their best when the roast is fairly light. Most coffee service companies offer several varieties of “American blend” coffees from companies like Green Mountain Coffee Roasters, which partners with Keurig to supply well over 100 coffee blends in K-cups for Keurig single serve coffee systems, Starbucks and Tim Horton’s.

Eye Opener Blend

Many coffee roasters make a variation of an “eye opener” or “Morning Fog Cutter” blend. Generally, the Eye Opener is a blend of South American coffees with an addition of an African coffee like Ethiopian Yrgacheffe to add a darker, almost earthy flavor. The roast is usually just a little darker than the standard “American” blend, and though the coffee flavor is richer, the blend is actually a bit lower in caffeine than a lighter roast blend of South American coffees. Look for names like “Eye Opener” or “Fog Cutter” from the major coffee roasting companies.

Fair Trade, Organic Coffee Blend

Coffee drinkers are growing more and more aware of the wider social, environmental and economic effects that their beverage of choice has on the world. These considerations have persuaded many office coffee drinkers make a point of choosing coffees that are Fair Trade certified, certified organic or shade grown. Most major coffee companies offer a huge variety of both single origin and coffee blends that are certified Fair Trade, organic, shade grown or some combination of the three certifications. If you’re uncertain whether a coffee blend carries one of the three certifications, you can always look for Newman’s Own Organics, which is always 100% certified organic and Fair Trade.

French Roast Coffee

French roast coffee is not actually a “blend”; it refers to the darkness of the roast. French roast is one of the darker roasts on the coffee roasting scale. The coffee flavor is generally more intense than it is in lighter roasts, making most people think of it as “stronger” coffee. In reality, the darker the coffee roast, the lower it is likely to be in caffeine. The flavor, however, is richer and more intense, and the body is fuller.

Flavored Coffee

Flavored coffees have made a big dent in the coffee world, and some of your employees are bound to be flavored coffee drinkers. The question, of course, is which flavored coffees should you order regularly and keep on hand. Obviously, if you have employees with a particular favorite, that should guide your choice. If you don’t know your employees’ favorites, however, you can still make a pretty good guess by looking at the top flavors ordered through Green Mountain Coffee Roasters, one of the country’s largest suppliers to office coffee service companies. French Vanilla, Hazelnut or cinnamon? Believe it or not, Green Mountain Coffee Roasters’ single best seller is none of the three. It’s their Blueberry Morning blend coffee, which is Green Mountain’s overall best seller, not just their best-selling flavored coffee. Most office coffee service companies offer some sort of flavored coffee variety pack that includes the most popular flavored coffees sold by their company.

In addition to a variety of coffee blends, the well-stocked office break room should also offer other beverages for your workers who don’t drink coffee. Most office coffee service companies include a variety of teas, hot chocolate and even soups that can be made with hot water from the office coffee maker.

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Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition

As the U.S. economy slid deeper into recession during 2009, coffee marketers and foodservice operators moved in the opposite direction, digging out of the trench of 2008 with a variety of strategies designed to capitalize on the fact that even upscale coffee is a relatively thrifty luxury that offers comfort during stressful times. Two success stories were the rebound of Starbucks on the foodservice side and the revitalization of the former P&G retail coffee portfolio by J M. Smucker. Although the era when the coffee market grew effortlessly through premiumization may have ended, such upscale trends as the shifts towards specialty coffee beverages, gourmet beans and ethical consumerism are still clearly in force. What's more, there's ample opportunity for companies to capitalize on such trends as the economy recovers—not by ignoring the tougher times or reversing strategy, but by crafting an image that's both upscale and responsive to consumers' stronger-than-ever demand for value.

Packaged Facts' Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition offers a comprehensive look at this .5 billion market, examining both the retail and foodservice sides of the business as well as the growing overlap of the two. On the retail side, the report analyzes coffee sold for future brewing—beans and ground, and instant—as well as RTD coffee drinks (à la Frappuccinos), as well as coffee enthusiast's new brewing method of choice: single-serve (pod) coffee. Positive upscaling trends that slowed during the weak economy will gradually regain the upper hand, the report predicts, resulting in increasing annual percentage sales gains lifting sales by 23% by 2014 to reach .3 billion. The report examines sales across the entire retail universe, using Information Resources, Inc. InfoScan Review data and SPINSscan data to extensively chart performance, market composition and marketer/brand performance for the mass-market and natural supermarket channels.

Comprehensive coverage is also devoted to the vast foodservice market for coffee, including the expansion of specialty drinks at such mass-market venues as McDonalds, Dunkin' Donuts and, most recently, Burger King with its planned 2010 roll-out of Starbucks' Seattle's Best. Supplementing the market tracking and forecasting of previous editions, Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition pays special attention to trends in new product development, inclusive of valuable global perspective; details competitive opportunities, including via in-depth company profiles; explores winning marketing methods including Web-based activity; and provides detailed consumer profiling using Experian Simmons data for 2009.

Table Of Contents
Chapter 1: Executive Summary
Introduction
Scope of Report: Foodservice and Retail
Report Methodology
The Market
Economic Downturn Takes a Toll
Figure 1-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Dry Coffee Category Leads in Market Share
Foodservice Sales Gain in Restaurants
Supermarkets Lose Share to Cheaper Alternatives
The Economy and Its Impact
Coffee Sales Fortunes to Improve Through 2014
The Marketers
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Smucker Is No. 1 Coffee Marketer
Top 10 Brands in Natural Supermarket Channel
Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Shade Grown Coffee
Foodservice and Retail Trend Overview
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle's Best in 2010 as Part of Revamped Breakfast Program
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Supermarkets Lead Retail Market for Packaged Coffee
Fair Trade Coffee Boosts Walmart's Image, Sales
Consumer Trends
More than 50% of Americans Drink Coffee Daily
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Starbucks Restaurants Feel Recession Squeeze
Usage of Coffee by Type
Figure 1-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Brands Usage Rates

Chapter 2: The Products
Introduction
Scope of Report: Foodservice and Retail
Dollar Sales Based on Retail Value
Excluded Products
Product Breakouts
Product Types
Coffee Brewed and Served by the Cup
Ground Coffee
Whole Bean Coffee
Single-Serve Pods and Capsules
Instant/Freeze-Dried Coffee
Instant Cappuccino and Specialty Coffee Mixes
Liquid Coffee Concentrates
Packaged Ready-to-Drink (RTD) Coffee Beverages
IRI Categories
Additional Descriptors
Arabica vs. Robusta
Decaffeinated Coffee
Types of Roasts
Espresso: A Brewing Process as Well as a Roast
Blends vs. Varietals
Estate Coffee
Flavors
Organic Coffee and Sustainably Grown Coffee
Fair Trade Coffee
Shade Grown Coffee
Figure 2-1: Tree Canopies In Coffee Growing (levels of shade)
Global Market Overview
A Primary Commodity
South America and Central America Account for Two-Thirds of World Coffee Production
Figure 2-2: World Coffee Production: Marketing Years, 2003/2004-2009/2010 (number of bags in millions)
Europe and Asia Pacific Lead in New Coffee Product Introductions
Table 2-1: Share of Global Coffee Product Launches: By Region and Annual Total, 2005-2009 (number)
Nestlé Leads by Number of Coffee Product Introductions
Table 2-2: Top 10 International Marketers: By Number of Coffee Product Launches, 2005-2009 (number)
Instant Gratification Conquers the World
Table 2-3: Top 20 Package Tags/Marketing Claims: By Number of Global Coffee Product Launches, 2005-2008

Chapter 3: The Market
Market Size and Growth
Economic Downturn Takes a Toll
Table 3-1: Total U.S. Sales of Coffee, 2005-2009 (in millions of dollars)
Foodservice Sales Top Billion
Table 3-2: U.S. Sales of Coffee Through Foodservice Channels, 2005-2009 (in millions of dollars)
Retail Sales of Coffee Hit Billion
Table 3-3: U.S. Sales of Coffee Through Retail Channels, 2005-2009 (in millions of dollars)
Foodservice and Retail Shares Remain Stable
Figure 3-1: Share of Total U.S. Dollar Sales of Coffee: Foodservice vs. Retail, 2003, 2007 and 2009 (percent)
Retail Market Composition
Dry Coffee Category Leads in Market Share
Table 3-4: IRI-Tracked Sales and Share of Coffee by Category, 2009 (in millions of dollars)
Ground Coffee Segment Dominates Dry Coffee Category
Table 3-5a: IRI-Tracked Sales of Dry Coffee Category: Dollar Sales, Change and Category Share by Segment, 2009 (in million of dollars)
Table 3-5b: IRI-Tracked Unit and Volume Sales of Dry Coffee: By Segment, 2009 vs. Year Ago (in millions)
Relative Fortunes of Coffee Segments Remain Constant Despite Recession
Overarching Dry Coffee Trend Is—Back to the Future
Table 3-6: IRI-Tracked Sales of Dry Coffee by Segment: Basic vs. Processed, 2008-2009 (in millions of dollars)
Decaf Coffee Continues to Slide
Table 3-7: IRI-Tracked Dollar Sales of Decaffeinated Coffee: By Segment, 2009 (in millions of dollars)
Instant Coffee Sales Go Slowly
Table 3-8: IRI-Tracked Dollar Sales of Instant Coffee: By Segment, 2009 (in millions of dollars)
RTD Coffee Dominates Liquid Coffee Category
Table 3-9a: IRI-Tracked Dollar Sales of Liquid Coffee: By Segment, 2009 (in millions of dollars)
Table 3-9b: IRI-Tracked Unit and Volume Sales of Liquid Coffee Category: By Segment, 2009 vs. Year Ago (in millions)
Bolthouse Farms Reigns in RFG RTD Coffee Drink Segment
Table 3-10: IRI-Tracked Dollar Sales of Refrigerated RTD Coffee, 2009 (in millions of dollars)
Cool Brew Lifts Refrigerated Coffee Concentrate Segment
Sales by Channel
Foodservice Sales Gain in Restaurants
Table 3-11: Share of U.S. Foodservice Dollar Sales of Coffee: By Venue, 2008-2009 (percent)
Supermarkets Lose Share to Cheaper Alternatives
Table 3-12: Share of U.S. Retail Dollar Sales of Coffee: By Channel, 2008-2009 (percent)
Seasonality and Regionality
Retail Sales Highly Seasonal
HealthSaver Caffeinated Cities Survey Details Trends by Region
Table 3-13a: U.S. Cities with Highest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13b: U.S. Cities with Lowest Levels of Coffee Consumption: Regular Coffee & Specialty Coffee Drinks, 2007 vs. 2008
Table 3-13c: "Most Caffeinated U.S. Cities": 2007 vs. 2008
Table 3-13d: "Least Caffeinated U.S. Cities": 2007 vs. 2008
Table 3-13e: U.S. Cities Most Likely to Say Caffeine Is Good for You: 2007 vs. 2008
Table 3-13f: U.S. Cities Most Likely to Say Caffeine Is Bad for You: 2007 vs. 2008
Northwest Coffee Culture Hides Specialty Coffee's East Coast Roots
Market Outlook
The Economy and Its Impact
A Shift to Gourmet/Specialty Coffee
More Than Half of Americans Drink Coffee Daily
Competition from a Broad Spectrum of Beverages
Table 3-14: IRI-Tracked Sales and Share of Major Beverage Categories, 2009 vs. Year Ago (in millions of dollars)
RTD Tea Beats Out RTD Coffee on Price
Table 3-15: IRI-Tracked Dollar Sales of RTD Coffee vs. RTD Tea, 2009 vs. Year Ago (in millions of dollars)
New Spins on Caffeine
New Research Supports Coffee's Health Halo
Single-Serve Systems Are Here to Stay
Coffee Pricing Is Volatile
Raw Coffee Prices Shrink in 2009
Table 3-16: Composite Green Coffee Prices, 2005-2008 (in cents per pound)
Looking Ahead: Projected Market Growth
Economy Slowly Improving
Focus on Environmental and Social Responsibility Will Endure
Coffee as the New Health Food
Hispanic Coffee Sales to Grow
Table 3-17: Projected Hispanic Population as Percent of Total U.S. Population: 2000, 2007, 2010 and 2015
Coffee Sales Fortunes to Improve Through 2014
Table 3-18: Projected Total U.S. Sales of Coffee, 2009-2014 (in millions of dollars)
Foodservice Sales to Near Billion
Table 3-19: Projected U.S. Sales of Coffee Through Foodservice Channels, 2009-2014 (in millions of dollars)
Steady Growth in Retail Sales
Table 3-20: Projected U.S. Sales of Coffee Through Retail Channels, 2009-2014 (in millions of dollars)

Chapter 4: The Marketers
Competitive Overview
A Complex Marketing Structure
Thousands of Marketers
Marketers Employ Multiple Sales Channels
Major Coffee Marketers
Foodservice Cross-Over
Specialty Coffee Marketers
Hispanic-Style Coffee Marketers
Joint Ventures Provide Synergies
The North American Coffee Partnership
Coca-Cola, Godiva, Caribou and More
Competitive Positioning
Marketer and Brand Shares
Methodology
Smucker Is No. 1 Coffee Marketer
Table 4-1: Top 10 Coffee Marketers by IRI-Tracked Sales and Market Share, 2009 (in millions of dollars)
Smucker and Kraft Dominate Mammoth Ground Coffee Segment
No Other Marketers Claim Double-Digit Share
Smaller Marketers Make Impressive Gains
Smucker Leads Ground Decaf Segment
Nestlé Tops 0 Million Instant Coffee Segment
Kraft and Smucker Lead Instant Decaf Segment
Eight O'Clock Moves Up in Whole Beans Segment
North American Coffee Partnership Owns RTD Coffee Segment
Wm. Bolthouse Reigns in Refrigerated RTD Segment
Cool Brew Dominates Tiny Refrigerated Coffee Concentrate Segment
Top 10 Brands in Natural Supermarket Channel
Table 4-2: Leading Ground Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-3: Leading Ground Decaffeinated Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-4: Leading Instant Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-5: Leading Instant Decaf Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-6: Leading Whole Beans Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-7: Leading Shelf-Stable RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-8: Leading Refrigerated RTD Coffee Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in millions of dollars)
Table 4-9: Leading Refrigerated Coffee Concentrate Marketers and Brands: By IRI-Tracked Sales and Share, 2009 (in dollars)
Table 4-10: Top 10 Brands of Ground Coffee in Natural Supermarket Channel: Market Share and Dollar Sales, 52 Weeks Ending January 23, 2010 vs. Year Ago (in millions of dollars)

Chapter 5: Marketing & New Product Trends
Upscale Coffee Trends Collide with Downscale Economy
Figure 5-1: Number of Coffee Beverage Introductions, 2005-2009
Figure 5-2: U.S. Gross Domestic Product, 2005-2009 (in dollars)
Table 5-1: Number of Coffee Beverage Introductions by Package Tags/Claims, 2005-2009
Will Economic Turnaround Trigger New Product Turnaround?
Table 5-2: Number of Coffee Beverage Introductions, 2008 vs. 2009
Thrifty Upscale Coffee: Can It Work Outside Foodservice?
Ideological Coffee: Organic, Natural and Fair Trade
Whole Foods vs. Its Customers: Nobody Wins
Certification Labeling: Baffling for Consumers and Marketers Alike
Starbucks C.A.F.E.: Not Where You Go for a Cup of Joe
Figure 5-3: C.A.F.E Scorecard Excerpt
Ethical Direct Trade
UTZ Certified Good Inside: Is It Good Enough for True Believers?
Shade Grown Coffee
Three Strikes and You're In—Triple Certification
Table 5-3: Caffe Ibis Coffee—Triple Certification Labels
"Green" Labels, Labels, Everywhere
Table 5-4: Organic, Shade Grown (aka Bird Friendly), and Fair Trade Labels
Products Launches May Include Myriad Products
Green Mountain Coffee Entries Includes Donut House Collection
The Four Runners Up
2009 Whole Bean and Ground Coffee Intros Exhibit Variety and Growing Sophistication
Single-Origin Coffees
Limited Editions
New Bottled Drinks Pose Question: Is Coffee the New Chocolate?
Coffee-Energy Drink Connection Continues in 2009
Java Has Been a Monster
Coca-Cola Goes Full Throttle into Hybrid Coffee/Energy Drinks
7-Eleven's Fusion Energy Coffee Launches Foodservice Trend
Table 5-5: Coffee Beverages Introduced in 2009

Chapter 6: Foodservice and Retail Trend Overview
Introduction
Increasing Overlap and Cross-Competition Between Foodservice and Retail
Foodservice Overview
Foodservice Venues
Foodservice Distribution Methods
Away from Home Food Spending Remains Static
Full-Service Restaurant Share of Sales Surges
Table 6-1: Average U.S. Household Expenditures on Food, 2004-2008 (in millions of dollars)
Table 6-2a: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-2b: Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (in millions of dollars)
Table 6-3a: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Table 6-3b: Share of Dollar Sales of Meals and Snacks Away from Home: By Type of Outlet, 2004-2008 (percent)
Restaurant Industry Trade Group Projects Growth in 2010
Table 6-4: Restaurant Industry Sales: 2008-2010 (in billions of dollars)
Despite Chain Restaurant Proliferation, Mom and Pops Remain Industry Paradigm
Organic Coffee "Hot" in 2010 Restaurant Survey
Specialty Coffee Competition Intensifies and Diversifies
Burger King to Roll Out Seattle's Best in 2010 as Part of Revamped Breakfast Program
Different Demographics?
Coffeehouses, Kiosks and Coffee Carts
Company Snapshot: Tim Hortons
Drive-Thrus: Competitive Advantage or Retrograde Concept?
The Gasoline Factor
Coffee Is Best-Selling Hot Beverage at Convenience Stores
Coffee Tops C-Store Shopper Lists
7-Eleven Achieves Franchise-Only Status in U.S. While Playing Up Coffee
"Looking Good In Any Cup Size" Ad Campaign Introduces New Iced Coffee Line
New Coffee Is Old News at 7-Eleven
7-Eleven Announces NYC Expansion Plans
Sheetz Specialty Coffee Drinks Include Lattes, Cappuccinos and Mochas
ExxonMobil Combines Upscale Coffee Image with Relaxed Approach
Hess/Dunkin' Donuts Rollout Continues
Walgreen Tests Café W
Licensed Cafés and Kiosks
Books Go Better with Cafés
Mountain Mudd Franchises Spread from Billings to Lebanon
Less Workers = Less Office Coffee Service
Vending Machines Lagging in U.S., Picking Up in Britain
The Starbucks Vending Machine Experience
For Hotels, It's "Goodbye Freeze-Dried, Hello Espresso"
Airlines Flying High with Coffee Grounds
Retail Trend Overview
Retail Distribution Methods
Types of Retail Outlets
Supermarkets Lead Retail Market for Packaged Coffee
Mass Merchandisers, Supercenters & Warehouse Clubs
Walmart a Top Coffee Seller
Fair Trade Coffee Boosts Walmart's Image, Sales
Contest for National Warehouse Club Supremacy
Gourmet/Specialty Food Stores
Light Roast Coffee
Medium Roast Coffee
Dark Roast Coffee
Specialty Coffee Stores
Company Snapshot: The Coffee Bean & Tea Leaf
Health and Natural Food Stores
Top Coffee Brands in Natural/Specialty Arena
Table 6-5: Top UNFI Brands in Natural/Specialty Channels: by Share and Number of SKUs, 2008 vs.2009 (percent and number)
Internet, Mail Order, and Subscriptions

Chapter 7: Competitor Profiles
Competitor Profile: Caribou Coffee Co., Inc.
Company Overview
Rebuilding and Rebranding Post Recession
Commercial Expansion Shows Results
Caribou Coffeehouses' Rustic Design Reinforces Brand Identity
We're #2, We Try Harder
Reinventing the Hot Chocolate Wheel
Reaching Out to Consumers on a Number of Fronts
Competitor Profile: Dunkin' Brands, Inc
Company Overview
"We Are Mainstream America"
"You Kin' Do It" Campaign Cheers on "Everyday People"
Dunkin' Pushes Forward with Expansion Plans
Various Types of New Outlets Targeted
Franchisees Unhappy with Increased Retail Competition
Competitor Profile: Green Mountain Coffee Roasters, Inc
Company Overview
Specialty Coffee Unit Growing Rapidly
Keurig Unit Growing Even More Rapidly
Green Mountain's CAGR Has Risen to 53% Since Keurig Acquisition
Green Mountain Acquires Tulley's for .3 Million
Green Mountain Acquires Timothy and Revises Projections Up Once More
Balanced, Multichannel Distribution
How Keurig Grows Sales
Social Responsibility: Putting Your Money Where Your Mouth Is
Company Continues Ethical/Fair Trade Marketing
Competitor Profile: Kraft Foods, Inc
Company Overview
Table 7-1: Kraft, Inc. Net Revenues: By Region and Category, 2008 (in billions of dollars)
Kraft Acquires Cadbury
The Maxwell House Roller Coaster
Lawsuit with P&G Settled
Brewing Some Good Marketing
Yuban Is Revitalized
Sanka Suffers from Image Problem
General Foods International Coffee Mixes Losing Their Luster
Starbucks Agreement Has Had Long-Term Benefits
Gevalia Kaffe Gets New U.S. Push
Kraft's Tassimo Home Brewing System Succeeds in Europe But Stumbles in the U.S.
Kraft Switches to Bosch
Kraft Settles Lawsuit with Keurig
Tassimo Looking to Bring Its European Mojo to the U.S
Advertising "Webisodes" Fall Flat
Tassimo Has Potential
Competitor Profile: McDonald's Corp.
Company Overview
McCafé: An Idea Whose Time Has Come
Concept Traces Back to Premium Roast Coffee Upgrade
Adding Coffee Bars
Advertising Approaches: Special, But Unsnobby
McCafés a Global Success Story
McDonald's Japan Shoots for No. 1 in Espresso Drinks
Competitor Profile: Massimo Zanetti Beverage USA, Inc.
Company Overview
The Third Largest Roaster in the U.S
Chock Full O'Nuts: "A Heavenly Coffee"—Literally
Hills Bros. Popular with Heavy Coffee Drinkers
MJB Premium Coffee in the Pacific Northwest
Chase & Sanborn Offers Affordable Price
Cafés and Foodservice
Competitor Profile: Nestlé USA, Inc.
Company Overview
Nestlé's U.S. Operations: Vast and Varied
Joint Ventures with Jamba Juice & Coke
Nestlé Leads Instant Coffee Market
Nespresso's Speedy Nespresso Brings Delayed Financial Gratification
Worldwide Nespresso Gains 28% in Third Quarter of 2009
Nescafé Rolls Out Dolce Gusto
Competitor Profile: Peet's Coffee & Tea, Inc.
Company Overview
Sales Grow Despite Recession
Two Business Segments: Retail Stores and Specialty Sales
Peet's Pulls in Sails Against Headwind of Economy
Peet's Mantra: "It's All About the Coffee"
Peet's Retail Stores Are Marching Eastward
Peet's 10 Commandments
Now a National Brand in Grocery Channels
Partnership with Vistar Should Increase Office Sales
Two Types of Foodservice Accounts
Bidding War for Diedrich
Competitor Profile: Sara Lee Corp.
Company Overview
Sales Results
Sara Lee Sheds U.S. Retail Coffee and DSD Foodservice Coffee Businesses
DSD Sale Does Not Mean Capitulation in Foodservice Competition
Despite Divestitures, Sara Lee Still Brewing Up a Storm
Senseo a Global Single-Serve Brand
U.S. Customers Wait for Senseo to Return
Competitor Profile: The J.M. Smucker Co.
Company Overview
Smucker Acquires Coffee Brands from P&G
A Focus on Breakfast and Tradition
A Family Business with a Thirst for No. 1 Brands
Folgers Coffee Sales Perk Up Under Smucker
Pricing Key to Success
Competitor Profile: Starbucks Corp
Starbucks to World: "Accounts of My Demise Are Somewhat Exaggerated"
Table 7-2: Starbucks Results of Operations for Fiscal Years 2005-2009 (in millions of dollars)
Return of Prodigal CEO Reignites Company
Past Is Prologue as Starbucks Reevaluates and Regroups
Schultz Shutters Hundreds of Stores
Starbucks Takes Time Out to Retrain Baristas
The Vast Worldwide Starbucks Coffeehouse Phenomenon
Starbucks "Individualizes" New Outlets
Starbucks Testing 31-Oz. Trenta Iced Drinks
Other Strategic Initiatives
Fresh Appeal
New Machines
Pike Place Roast
Clover Upscale Brewed
Customer Loyalty Program
My Starbucks Idea Webpage
Table 7-3: "My Starbucks Ideas" by Type and Number as of December 8, 2009
Prior to Recession, Starbucks Expanded Drive-Thrus
Starbucks and Ad Agency Part Ways
Starbucks iPhone Apps
Despite Store Cutbacks, Starbucks Retains Brand Portfolio
Seattle's Best Coffee & Torrefazione Italia
Seattle's Best Goes Franchise Route
Foodservice Operations Suffer Setback During Inhospitable Times
Burger King to Roll Out Seattle's Best Nationally
Profitable Partnerships in Consumer Packaged Goods
Kraft Markets Starbucks' Ground and Whole Bean Coffee
The North American Coffee Partnership
Via Rollout Ongoing
Transformation Agenda Fuels Energy Drinks
Nutritional Health & Wellness to Promote Corporate Health & Wellness
Social Responsibility as Practice and Marketing Tool
Employees vs. Starbucks: You Win Some, You Lose Some
Tazo Tea & Ethos Water
Table 7-4: Tazo Tea—List of Hot Tea Products as of December 2009
Ethos Water: PR Plus or Ethical Dilemma?
Other Partnerships, Other Products

Chapter 8: The Consumer
More than 50% of Americans Drink Coffee Daily
77% of Adults Drink Coffee Each Year
Consumer Love Affair with Gourmet Coffee Wanes a Bit
Consumption Among 18- to 24-Year-Olds Rebounds Slightly
Coffee Drinkers Know Home Isn't Just Where the Heart Is
Brewing Method of Choice
Figure 8-1: How Consumers Get Their Morning Java Jolt, 2010 (percent)
Consumer Use and Demographics
The Simmons Survey System
Starbucks Restaurants Feel Recession Squeeze
Table 8-1a: Usage Rates for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (percent of U.S. adults)
Table 8-1b: Adult Consumer Base for Starbucks Restaurants and Starbucks Packaged Coffee Products, 2006-2009 (number of U.S. adults in millions)
Table 8-2a: Fast-Food Breakfast Consumers: Usage Rates Overall and for McDonald's, Starbucks and Dunkin' Donuts, 2005-2009 (percent of U.S. adults)
Table 8-2b: Fast-Food Breakfast Consumers: Consumer Base Overall and for McDonald's, Starbucks and Dunkin' Donuts, 2005-2009 (number of U.S. adults in millions)
Usage of Coffee by Type
Figure 8-2: Household Usage Rates of Coffee: By Product Type, 2009 (percent of U.S. households)
Espresso/Cappuccino Has Youthful Demographic
Table 8-3a: Usage of Espresso/Cappuccino: By Household Age Group, 2009 (number in thousands, percent and index)
Table 8-3b: Usage of Ground/Whole Bean Coffee: By Household Age Group, 2009 (number in thousands, percent and index)
Types of Coffee Used Most
Figure 8-3: Coffee Usage Rates: By Product Type Most Often Used Per Household, 2009 (percent of U.S. Households)
Five-Year Trend by Types of Coffee Used
Table 8-4: Trended Number of Coffee Users: By Product Type Used Most Often, 2005-2009 (percent of U.S. households)
Demographic Indicators by Product Type
Regular
Ground Decaf
RTD Coffee Drinks
Instant Decaffeinated
Instant Specialty Flavored Coffee Mix
Whole Bean Coffee
Espresso/Cappuccino
Psychographics Reveal Unlikely Connection Between Flavored Mix & Whole Bean
Brands Usage Rates
Demographic Trends: Ground and Whole Bean Coffee Brands
Café Bustelo
Chock Full O'Nuts
Eight O'Clock
Folgers
Hills Brothers
Maxwell House
Yuban
Demographic Trends: Selected Espresso/Cappuccino Brands
Demographic Trends: Instant Coffee Brands
Demographic Trends: Instant Specialty Coffee Mix Brands
Demographic Trends: RTD Coffee Brands
Table 8-5: Top Demographic Indicators for Selected Types of Coffee 2009 (index of U.S. households)
Table 8-6a: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6b: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-6c: Coffee Purchaser Food and Shopping Lifestyle Attitudes: By Selected Coffee Types, 2009 (index of U.S. households)
Table 8-7: Coffee Brands Used Most Often by Percentage of U.S Households, 2009 (percent of U.S. households)
Table 8-8: Top 10 Demographic Indicators for Selected Ground/Whole Bean Coffee Brands, 2009 (index of U.S. households)
Table 8-9: Top Demographic Indicators for Selected Espresso/Cappuccino Brands, 2009 (index of U.S. households)
Table 8-10: Top Demographic Indicators for Selected Instant Coffee Brands, 2009 (index of U.S. households)
Table 8-11: Top Demographic Indicators for Selected Instant Specialty Coffee Mix Brands, 2009 (index of U.S. households)
Table 8-12: Top 10 Demographic Indicators for Selected Ready-To-Drink (RTD) Coffee Brands, 2009 (index of U.S. households)

Appendix: Addresses of Selected Industry Associations, Marketers and Coffeehouse Chains

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Organic Food Delivery Services On High Demand

After a hard week at work or looking after children or relatives, the last thing you want to do is spend time pushing a big heavy shopping trolley around your local supermarket or walking around the busy town or shopping centre. Have you realized how much time you spend, and how much energy you use when shopping?

Are you sick and tired of having to waste this precious time, when you could be spending it with your family, chilling out or doing something of your choice? If so, then you need to start looking into deliver services in your area. Delivery services are becoming more and more popular as the growth of the internet means that nearly everybody has access to a computer and can save time by ordering online. You can even save money as its not as easy to get tempted into impulse buying when you cant see the packaging in front of you. Just think, no more dragging young children around the supermarket and watching in dismay as they try to pull everything off the shelves!

At the moment nearly every region in the UK has a delivery service that is easy to find online, GuideMeGreen has loads of local and national organic, fair-trade and special diet delivery services with an increasing range of food and non-food products. You often have to sign up or register with these sites and then you can begin your shopping right away, They are easy and fun and so convenient that you will find yourself with almost too much time on your hands!

Obviously, different companies offer different foods for delivery but you can often buy most if not all of your favourite groceries and more from these companies. You can find a vast selection of fruits and vegetables, both organic, locally grown and sometimes imported. You will find exotic fruits and vegetables as well as the old staples like potatoes and carrots. No matter what you need you can get it from these great food services.

You will also find a huge selection of organic dried and canned goods that you can have delivered right to your door any day of the week. Canned soup and dried pasta are just a few of the great items you can have delivered to you each week. Most of these services even have goodies like organic cookies and even some organic cakes! Many companies have non food lines such as eco friendly washing and laundry products.

You will get a choice of delivery. You may choose to have your food delivered after work or while you are at work. Many people choose to have their shopping dropped off while they are at work so that they are there when they get home. You can even ask that the goods be left in the back garden or with a neighbour so that they do not get stolen.

Organic food delivery services are flexible and convenient and they are something that every one can benefit from. The increasing number of people using these services is testament to that. The choice comes when you decide which ones to use - should it be supermarkets where you can buy anything and everything in one go or should you support the smaller companies where you may not be able to buy everything that you are used to....ill let you decide.

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Fairtrade: is it as Fair as it Sounds?

The term "Fairtrade" has been gaining steady acknowledgment since the 1940s - and justifiably so. After all, when consumers pay just a little more for products like organic coffee, bananas, chocolate and even clothes, farmers are guaranteed a fair price for their goods and labour. So, the fact that over 2,500 product lines in the UK now carry the Fairtrade mark - not to mention that Britain spent over £290 million on fair trade coffee, food, furniture and clothing last year (an increase of 46% on the previous year) - should seem like a good thing, right?

Not quite, as many people are now questioning the effectiveness of the fair-trade practice - or more specifically, whether the support of Fairtrade purchase can actually damage the progress of developing world farmers. Many are claiming that a focus on fair prices for poor farmers doesn't necessarily address issues of mechanisation and industrialisation - radical changes that might enable farmers in developing countries to break out of the poverty cycle. In other words, they believe Fairtrade just encourages Third World farmers to accept and settle for just a bit more than they were originally getting - which still leaves farmers at a level of dependence.

Steve Daley of the Worldwrite charity told the BBC: "How can a few extra pennies a day from Fairtrade be celebrated as an outstanding achievement?"

Daley cites a report from the Financial Times last September, which revealed that a group of fair trade coffee farmers in Peru were getting 10 soles (about US) for working a ten-and-a-half hour day, in comparison to the 8 soles (about US.40) they were getting prior to the Fairtrade agreement. While there is a difference, it's not significant, and Daley is thus concerned that the fair trade movement is being reshaped to increase farmers' wages by small amounts, rather than to transform poor communities through development.

Madsen Pirie from the Adam Smith Institute - another sceptic of the Fairtrade practice - shares Daley's concern, commenting to the BBC:

"[Fairtrade farmers] become dependent on us continuing to pay 'premium' prices for their goods, [making them] prisoners to our market."

This perspective therefore claims that while small-scale fair trade deals are beneficial to some degree, they aren't enough for Third World farmers to lift themselves out of poverty; they need bigger market developments to achieve that.

Others, however, argue otherwise. , howevEileen Maybin, a spokeswoman for the Fairtrade Foundation, said:

"Fairtrade focuses on ensuring that farmers in developing countries receive an agreed and stable price for the crops they grow, as well as an additional Fairtrade premium to invest in social projects or business development programmes. Typically, farmers' groups decide to use the premium on education, healthcare and clean water supplies, or the repair of roads and bridges, and to strengthen their businesses, improve the quality of their crop or convert to organic production."

She added that farmers and workers involved in Fairtrade always talk about how much they, their families and their communities benefit.

Justin Purser, the commodities manager for Trade Aid Importers in New Zealand, has also witnessed some of the big changes fair trade can make:

"It is very common for fair trade coffee co-operatives to seek to build infrastructure which will cut down on the amount of labour required to process their coffee, and will also enable them to improve their coffee quality and, thereby, the higher prices they can command in the market."

So, the debate of whether fair trade promotes dependency or self-sufficiency continues. However, one thing is certain: fair trade conditions are far more beneficial to Third World farmers than non-fair trade conditions. So, while bigger issues may still be at hand, Fairtrade is certainly a starting point to put an end to cheap production through exploitation. Moreover, buying Fairtrade is something everyone can personally do on a daily basis to help.

There are various ways to support the fair trade practice: you could always pick fair trade products when faced with a choice of fairtrade or non-fairtrade. Many stores, markets and coffee shops do, after all, stock products from both categories. However, why not shop specifically for fair trade products? Or better yet, if the store you normally shop at doesn't stock fair trade products, ask them if they plan to. If companies see enough consumer interest in the fair-trade practice, they may very well decide to switch over - and every little bit counts.

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Organic Gourmet Coffee From Arco Coffee: Great Coffee, Prepared Responsibly

Organic gourmet coffee and fair-trade coffees represent responsible ways to enjoy your favorite beverages. ARCO Coffee is proud to present our customers with a wide range of these products, all prepared with our constant devotion to delicious taste and with the added benefit of knowing that each blend was harvested in an ethical manner and without the use of any dangerous chemicals.

ARCO Coffee provides a wide range of delicious coffee blends for those that wish to buy either organic gourmet coffee, fair-trade coffees or traditional varieties. Fair-trade coffee is produced through a growing program which ensures that coffee bean farmers are given appropriate compensation for the sale of their yields. This minimum price lets you know that your organic gourmet coffee purchase contributes money to those that grew its crop. Fair-trade coffee has gained support in recent years due to its ability to support coffee-growing communities, allowing them to exist on proper wages and bettering the farmers' quality of life. Organic gourmet coffee is grown under strict rules and regulations that carefully monitor the use of pesticides and fertilizers. Any flavors added to an organic gourmet coffee roast must also fall within organic product guidelines. This effort makes organic choices the safest — and most natural — coffees on the market.

Regardless of the coffee blend you choose, ARCO Coffee is able to guarantee that every one of its products is made with great taste in mind. We have a wide variety of coffees for our customers to pick from. These include traditional roasts [in dark, medium and light varieties] made with unique beans from across the world's premier coffee growing areas. ARCO also sells flavored selections such as Vanilla Flavored Scandinavian Blend, Norseman Grog, Chocolate Caramel Delight, Bavarian Chocolate Raspberry and much more.

You can enjoy ARCO Coffee's organic gourmet coffee in a wide variety of different formats as well. We sell our organic gourmet coffee, fair-trade coffee and traditional selections in the sizes that are most appropriate for your home or business. Shop for hotel,  home or portion-packed coffees to ensure that you get the greatest value for your dollar. For the serious connoisseur we also offer green, unroasted coffee beans for do it yourself roasting. You can purchase our organic gourmet coffee beans in nearly any size.

We've always worked hard to give our customers access to the greatest coffee blends available and now, with our organic gourmet coffee products, we're giving you the most ethically responsible choice as well. Family owned and operated, ARCO Coffee stands out as the premier coffee roasting company in the Twin Ports [Duluth, Minnesota/Superior, Wisconsin] area. Since our foundation, and through to the present day, we've devoted ourselves to the sale of premium coffee at affordable prices.

Try one of our delicious organic gourmet coffee blends today. ARCO Coffee is proud to give our customers the widest range of coffee products available, making us an unbeatable choice for any coffee drinker's needs.

For more information on ARCO Coffee and its entire selection of organic gourmet coffee, visit ARCOCoffee.

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Virtues Coffee Roasters Gives Back – Feel Good While Drinking Great Coffee!

If you're in business, there are some things that you just have to do.  Products have to be researched, purchased, installed, etc.  Depending on your line of work, the product may be small or quite large.  At Virtues Coffee Roasters, we understand that not all companies and industries have the same needs.  Whether you're a large corporation needing a private label coffee or a retailer with very specific needs, Virtues Coffee Roasters can provide you with state-of-the-art organic, fair trade, green, low acid, gourmet, whole bean, or ground coffee.  Our commercial coffee roasting machines will provide you with the coffee that is just right for your needs.
What sets us apart from other commercial coffee roasters (apart from our amazing customer service and superior quality)? Our unique giving program is one-of-a-kind in the coffee industry.  In keeping with our mission of supporting others, as evidenced by our use of fair trade coffee, we have partnered with Feed the Children and other nonprofit organizations to donate a portion of every bag of our coffee that is purchased with a special promotional code.  Maybe you belong to a  501(c)3 organization and would like to participate in our giving program.  We would love to hear from you!
Coffee is a fact of life in many businesses, but deciding which company will be your commercial coffee roaster should not just be another box on your to-do list.  Why would you choose a commercial roaster who didn't provide you with the opportunity to make a difference? Virtues Coffee Roasters in Livermore, California, makes it easy for you to give back.

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This video was produced by the Green Mountain Coffee Roasters Foundation for educational purposes. In this video: Nell Newman of Newman's Own Organics travels to coffee growing regions with Green Mountain Coffee Roasters to see how the coffee is grown and harvested, as well as how the Fair Trade and Organic certifications provide a fair price allowing growers to reinvest in their farm and their community.
Video Rating: 5 / 5

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Organic Coffee – Better for the Environment, Better for your Customers!

Organic food is very popular right now.  Maybe you already buy organic produce at the store.  You know it's better for your family.  Have you ever thought about the coffee that you both drink and supply to your customers, though? Did you know that you have a choice when it comes to coffee? Just like produce, coffee can be grown either traditionally or organically.  So what exactly is organic coffee?

 

Organic coffee is grown utilizing the natural nutrients in the soil.  Also, the only fertilizer used to aid in the production of organic coffee is that provided by Mother Nature.  No manmade pesticides are used.  What does that mean for you? Better tasting coffee that you can feel good about drinking and about serving! When you combine the practices of growing organic green coffee with doing business according to the fair trade business model, you have organic, green, fair trade coffee! Not only does that sound good to the ear, but it tastes great, too.  It's all around easy to swallow!

 

Unfortunately, not every commercial coffee roaster provides organic, green, fair trade coffee.  After all, doing so is not the least expensive way of doing business.  This kind of coffee is the best, though.  And when you combine it with state-of-the-art infrared coffee roasters, you end up with the smoothest, low acid coffee possible.  So ask yourself this: who is your commercial roaster? Unless Virtues Coffee Roasters is roasting your coffee beans, you are not enjoying commercial coffee roasting the way you could be.

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Sustainable Harvest is a green specialty coffee importer with a unique mission to link small holder growers to better paying markets using a concept it created called "Relationship Coffee." As one of the largest fair trade coffee importers in the world, the price Sustainable Harvest pays growers is always well above the world commodity prices for coffee. Sustainable Harvest hopes to set an example for how a small business can create sustainable systems that build lasting markets for coffee farmers around the globe. Relationship Coffee is built upon a foundation of transparency, full traceability, trade credit, total quality, and training. Sustainable Harvest invests about half of what it earns as a coffee importer to train small-holder coffee growers and coffee cooperatives to improve their quality and access higher paying markets. It does this through five overseas farmer-training offices in Africa, South America, Central America and Mexico - all of which are devoted to farmer training and coffee support services. As one of the fastest growing specialty coffee importers, the company sources from the top organic and fair trade farms from around the world. The company sells these coffees to USA, Canadian and Japanese coffee roasters and retailers, and helps them tell the story behind the beans. Sustainable Harvest was the first importer to focus exclusively on organic, shade-grown, and fair trade specialty coffees. The company was awarded in 2006 by the Specialty Coffee ...

Some Interesting Coffee Related Statistics

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The world's second most consumed beverage behind water, coffee is also the world's most traded consumable good. In this article we will take a look at some interesting statistics involving coffee including its consumption rates and some fair trade/organic coffee related statistics.

Finland drinks the most coffee of any nation in the world, per capita. The United States comes in at 16th place, just after the United Kingdom and just before the European Union. However, the United States drinks 1/5 of the world's coffee, making it the world's top consumer overall.

The sale of specialty coffee is growing at rate of about 20% per year and now accounts for roughly 8% of all coffee sales. Specialty coffee is defined by the Specialty Coffee Association of America (SCAA) as being coffee that scores 80 points or higher on their 100-point scale.

Coffee drinkers in the United States spend just under 18 billion dollars annually, which averages out to about 5 per coffee drinker, per year.

On average, men drink slightly more coffee (1.9 cups per day) than women (1.4 cups per day).

Americans consume about 4.4kg (9.8 lbs.) of coffee per capita, per year.

Fair trade coffee sales grew 104% between 2004 and 2007 in North America. Another rise of 100%+ is expected between 2008 and the end of 2010.

For every latte sold, a conventional farmer receives about two cents.

With roughly 23% of the worldwide market share, Mexico is the world's biggest producer of fair trade coffee. In fact, well over 50% of the world's fair trade production occurs in Mexico and South American countries.

Canada has seen of the largest growths in fair trade coffee consumption. Their annual consumption has grown from 425,000 kilos in 2002, to over 5 million kilos in 2008.

The United States is the world's single largest importer of organic coffee, being responsible for no less than 40% of global organic coffee imports.

Despite the fact that is the most traded of all fair trade goods, as of 2008 fair trade coffee still only made up just over 1% of the entire coffee market.

Statistics courtesy of coffeeresearch.org, interscience.wiley.com, interrupcionfairtrade.com and fao.org/.

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